Olympus PEN-F, with the Godox Lux JuniorĪnd this whole introduction is just to say that this is the context where Godox took everyone by surprise. The same with the PEN lineup, with the maximum exponent of elegance achieved with the PEN-F. The OM-D line does justice to the heritage of Olympus’ OM series. Just think about the evolution of cameras, which looked like hi-tech tools from the space age, and nowadays, many of us prefer the looks of retro-styled camera models. Stranger Things limited edition bicycle, by Schwinnīut this feeling is not new, nor did it start with Stranger Things. It is no coincidence that Kate Bush reached Number 1 in the UK chart. That feeling of nostalgia for a time when life used to be simple washed over me with every episode, and this series conquered the hearts of everyone, of all ages. They thought their clothes were amazing and funny at the same time, but also their bikes, their houses, and then the technology of the time… it was just awesome! And I enjoyed watching this series as much, or maybe more than they did. My kids loved watching every season of Stranger Things. It’s in constant motion, sometimes in circles. The hundreds of articles and YouTube videos in which the “experts” tell you to never use on-camera flash, are the result of this evolution in aesthetics, trying to escape from a recent past when 400/800 was considered high ISO, almost as if it embarrassed us.īut aesthetics is not an exact science. Moreover, in an attempt to depart ourselves from a not-too-distant past when the use of flash was more of a necessity than an option, most of us avoided using it. With the transition to digital and its progressive evolution, cameras began to have incredible results at ISOs of 800, 1600, and even higher, making flashes obsolete. This on-camera flash aesthetic has marked several generations – just open a childhood photo album to remember what it was like. Film stocks for amateur and general use had sensitivities between 100 and 400 ASA, which was clearly insufficient for indoor use or on those darker days. It was built-in in compact cameras, and in SLRs or rangefinders, it was an essential accessory. The use of flash cubes and flash bulbs gave way to electronic flashes when their price became accessible to the amateur market.īefore the massification of digital photography, and thinking particularly about the decades between the 70s and the 90s, many of us remember that the flash was almost always present in all cameras. Some of you will remember the Kodak flashcubes, so popular in the 60s and 70s, but they only allowed 4 uses (one for each side of the cube). Meanwhile, safer and more practical processes have been developed. Surely everyone remembers having seen films in which the photographer holds a small tray with flash powder, which, when ignited, causes an intense explosion of light. What changed then? A photograph of my grandmother, taken in 1928.įrom the first emulsions on glass plates to the widespread use of film, the sensitivity of the support was extremely low, which required the use of a strong, instantaneous light source, which made it possible to capture the photograph in a fraction of a second. And, of course, the Godox AD200, extremely popular with wedding and portrait photographers.įlashes have evolved immensely, with capabilities unthinkable a few years ago, turning almost into mini-computers with a rather complicated operation, and have become used almost exclusively by professionals. Just think of the AD600 Pro and AD 1200 Pro strobes for studio or location use. Over the last few years, Godox has gained recognition – especially among professionals, by launching a set of quality models, rich in features and priced quite below their most direct competition. Godox launches a line of retro-inspired camera flashes and takes everyone by surprise
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